1. Buy signs from Home Depot or Lowes that say OPEN HOUSE. Here is a link to the FMLS Store. They sell Open House signs as well.
Put the price of your home on the open house sign (i.e. 400K).

2. Hold your Open House any day and time that you are home by putting your signs at the front of your subdivision and in front of your home.

3. Invite your guests into the home, but do not follow them around.

4. Be available to answer questions. Don’t ask too many questions yourself. Read the rest of this entry »

Feel free to place any additional advertising that you think is helpful to your marketing strategy. Don’t forget the local papers indigenous to your county or city. They often produce more results at less prices. Read the rest of this entry »

Many people ask me what is necessary to sell a home in today’s market. My response is LOVE. The pouring of love onto your home is a simple thing that you can do and everyone knows that love is an action. Read the rest of this entry »

Search the Internet right now in any price range and then ask yourself, are you expecting to see every home in your price range? Of course you do, why else would you be searching? So why is it that many marketing geniuses are still pricing homes for example at $299,900? Let’s run a quick scenario. You are a buyer looking from 300K to 400K. You use the search engine pull down menu on any major real estate website and pull 300K to 400K. Do you think to then look at 250K to 300K to see what is priced at $299,900? No probably not. So the agent of the sellers who have priced these homes to attract buyers at the 300K range have skipped those buyers all together even though they sold the idea to the seller that this would be the best marketing for them as their marketing expert. Read the rest of this entry »

Staging is the rage across America right now. Whether you are selling your home or simply re-decorating, Staging has given hope to all of the women and men out there who wanted to feel like they were legitimate decorators, but did not want to go to school to learn decorating.

However, Staging has simple principles that most people fail to grasp. Read the rest of this entry »